“Apple relies on an emotional response to its products to sell them, at least initially. For example, once you’ve used OS X you’ll never go back to Windows, but that first leap of faith is just that: a leap of faith that you’re willing to take because the UI is so beautiful. You recognize the power after the purchase.“

oh se não é verdade :p

fonte:

http://news.cnet.com/8301-13505_3-10001972-16.html?part=rss&tag=rsspr.6244491&subj=news

iSwitch - A ajudar a mudar para Apple e Mac OSX desde 2006 - Entrevistas

Começaremos com uma explicação básica do que está por detrás de cada um deles…

Apple Gets Into Social Music Scene with My iTunes

Apple isn’t just sitting on the sidelines as startups like iLike and MOG and others try to tackle the social music space. Many of these services gather user music preferences via an iTunes plugin. You are then able to tell the world what music you are listening to, get recommendations for new music you might like, etc.